Leadership boost for our fourth biggest source market: China

As part of the commitment to our hotel partners everywhere to offer increased access to the Chinese market – and to offer our Chinese hotel partners in-bound bookings – we have recently appointed a Managing Director for the fast growing country. 

Forrest Zhang has joined Hotelbeds in this newly created role to take responsibility for all activities, including the local contracting of hotel partners, focused on what has already become the fourth biggest source market globally for Hotelbeds.

He joins from Expedia, where he held the position of Director of Market Management, Mainland China and brings with him a huge experience in both general management, sales leadership and market development, including hotels, serviced apartments, vacation rental acquisitions and account management. 

Commenting on this news Carlos Muñoz, our Managing Director said: “It’s a real pleasure for me to confirm the appointment of Forrest Zhang as Managing Director for China. This decision comes after we identified new opportunities to further strengthen our position as the world’s leading bedbank, by powering our focus on developing the key strategic Chinese market under one single lead.

“China is, in fact, our fourth biggest source market globally. As part of our strong commitment to investing in this region, to exploring the huge opportunities it can offer and to further developing our business there, we felt it was necessary to create a newly dedicated role to answer the specific and high demanding needs of this market.”

Whilst Forrest added: “It’s a real honour to be joining Hotelbeds at this key stage of the business. My deep understanding of the Chinese hospitality market will contribute to boost Hotelbeds’ presence in China. Together with my team, I hope to help hoteliers to increase their RevPAR in the region whilst at the same time to offer our B2B travel buying clients the best and most exclusive deals available.”