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Strategic partnership signed with Side Crown Hotels, Turkey’s leading hospitality group
Oct.9, 2019
by Hotelbeds

Recently we announced a new long-term, strategic partnership with Side Crown Hotels, the leading Turkish hotel group whose properties are all 5-star, all-inclusive concept and family friendly.

Building on over 8 years of working together, the recently renewed partnership takes the form of a preferred agreement that will provide Hotelbeds with exclusive access to Side Crown Hotels’ portfolio of more than 1,440 rooms and 3,200 beds across four hotels in Antalya, Turkey.

This partnership extension will provide Side Crown Hotels with distribution access to more than 60,000 travel buying B2B intermediaries around the world that use the Hotelbeds platform, including tour operators, airlines, points redemption programs, retail travel agents, and loyalty & points redemption plans from more than 140 source markets.

As a result of this the hotel will also benefit from incremental non-domestic bookings from high-value guests that pay higher rates, stay longer, cancel less, and spend more in destination.

The agreement provides Side Crown Hotels with distribution via both the wholesale and retail distribution channels of Hotelbeds, that operate under the ‘Hotelbeds’ and ‘Bedsonline’ brand names respectively.

Arzu Harley, Regional Manager of Hotelbeds, Turkey, commented on the agreement: “Today’s news reflects our long-term commitment to Turkey, and demonstrates the confidence that Side Crown Hotels places in our business-to-business bedbank to access non-domestic bookings and incremental reservations from high-value guests that book via channels such as travel agents, tour operators, airlines and points redemption schemes.”

Mustafa Cura, Sales and Marketing Director at Side Crown Hotels, also added: “We are very excited to extend our relationship with Hotelbeds. We still have ambitious plans to grow further and extend our reach to more international markets, and Hotelbeds is the right partner to do so. Today’s news forms part of a strategic plan and we look forward to working with Hotelbeds as we not only grow overall bookings together, but more importantly grow high-value bookings from guests that are more profitable.”

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