Cross-selling travel products such as a transfer or car rental might be a secondary source of revenue for hotels, but their importance is increasingly becoming far from secondary for many hoteliers.
So if you are looking for ways to boost your margins and increase guest satisfaction scores, then cross-selling your customers airport transfers, guided tours, theme park entrance, concert tickets, car hire and other activities could be the simple answer.
At Hotelbeds our ‘Beyond the Bed’ portfolio is the world’s biggest B2B seller of tours and activities. And guess what? We don’t just work with intermediaries such as travel agents, we work directly with hotels too under our ‘Hotelextras’ brand.
Not only are we the biggest B2B seller, we also have the biggest range of inventory available. That’s right, over 24,000 transfer routes, 18,000 activities and 30,000 car rental locations are all available on the Hotelextras platform. All directly contracted under exclusive terms and conditions and all available with no installation costs.
We have been following the lead of the airline industry, which in 2018 earned an estimated $82 billion worldwide from the sale of ancillaries, and are seeing more and more hoteliers signing up to cross-sell ancillaries.
Last year our conversion rate for accompanying a hotel sale with a complementary product was roughly 20-25%. Why not find out more about how your hotel could become part of this growing trend?