Last week we announced to media the launch of an exciting partnership with RateGain, the market leader in hospitality and travel technology solutions.
As part of this partnership RateGain will give its ‘Parity+’ solution – an advanced end-to-end rate integrity management solution that use artificial intelligence (AI) to track integrity issues in real time – to us at Hotelbeds to help identify hotel partners’ cases of opaque rates intended for offline channels being sold in other channels.
We have chosen to work with RateGain following a competitive RFP to find the world’s leading third party provider of rate integrity technology and monitoring tools.
Entering into this agreement forms part of Hotelbeds’ commitment to take on responsibility for leading the fight against rate integrity abuse on behalf of you, the owners of the 180,000 properties we work with.
As part of this Hotelbeds has created a team dedicated to monitoring rates and invested in automated technology unavailable elsewhere in the market that uses data analytics to track travel sellers’ flows.
More recently we introduced comprehensive measures and technology solutions, including a strict ‘three strikes’ policy for channels that violate distribution rules; tools that allow full traceability of rates; and the data-driven segmentation of customer channels to more closely align them with the distribution strategies of hotel partners.
As a direct result, we have given up €300 million of otherwise profitable sales over the last year, resulting in a 90% reduction of reported incidences over the last six months to just 0.01% of room night production.
Talking about the news, Carlos Muñoz, Managing Director at Hotelbeds said: “This year we have made significant progress in fighting rate integrity abuse on behalf of our hotel partners and I´m pleased to confirm that incidences are now down to just 0.01%.
“But we fully recognize that this is the number one priority for many hoteliers and we are fully determined to not only reduce incidences further still, but to also become the market leader of solutions that offer hotels distribution capabilities that ensure they can sell the right rate, in the right channel, to the right guest, at the right time. We want to provide transparency on the state of distribution with both Hotelbeds and other players to our hotel partners.”
Meanwhile Apurva Chamaria, Chief Revenue Officer, at RateGain technologies added: “We feel this partnership is a watershed moment for our sector as Hotelbeds sets a fantastic example to the whole hospitality sector as to how bedbanks can confront rogue sellers violating rate integrity.
“Naturally then the opportunity to work together to fight this cause was unmissable as no other bedbank takes this issue as seriously. Hotelbeds has a winning formula, not seen elsewhere in the market, that takes accurate client segmentation through its access to the largest data pool available of client data-points and behavior, and combines it with a commitment to investment into cutting-edge distribution technology and automated processes.
“Parity+ will provide Hotelbeds with an overall parity score, giving information on availability and rate violations by both property and meta-channels – as well as helping understand violation causes, all in an easy to navigate single view dashboard.”
Parity+ will allow Hotelbeds to configure smart rate shopping leveraging the data of DHISCO – the company acquired by RateGain – and comes with an AI ‘Auto Reasoning’ feature. By tackling integrity issues in real-time, and providing a robust rate integrity workflow management solution, Parity+ not only uncovers the rate integrity issues, but also automates the categorization and resolution of these issues, providing a complete solution for rate integrity management. Additionally, Parity+ provides industry best benchmark capabilities, meta-channels monitoring, multiple POS, mobile apps and member rates.
To learn more about how your hotel could benefit from our partnership with RateGain contact your contract manager today.