We’ve just entered a new collaboration with Aruba Tourism Authority to promote this exotic Caribbean destination, also known as ‘One Happy Island’ among our extensive network of US travel advisors – great news for our hotel partners in the region.
Hotelbeds will work closely with the Aruba Tourism Authority to educate travel advisors on the island's new protocols and security measures to provide a safe and welcoming environment for both visitors and locals, in an effort to encourage more tourists to visit the island when the time is right.
We will also have the opportunity to expand our portfolio by contracting more hotels in the area and have access to exclusive rates that will be offered to our extensive network of travel trade buyers.
The marketing campaign will run until mid-September and will be available through Hotelbeds’ main distribution channels of Bedsonline - aimed at retail travel agencies - and Hotelbeds - focused on wholesale distribution.
Check out the campaign here!
Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds, said: “We are delighted to extend our relationship with the Aruba Tourism Authority to promote a safe return to travel in the region. In our initial campaign last year, we demonstrated to North American travel agents that Aruba was a safe destination, and we will reinforce this message through this latest campaign. It’s also a great opportunity for us to demonstrate to the ATA that there is no more efficient way to reach the travel trade in key source markets then via Hotelbeds’ Destination Marketing efforts.”
Ayerim Maduro, Aruba Tourism Authority Marketing Manager North America, added: “The Aruba Tourism Authority is honored to be partnering with Hotelbeds on what is sure to be another successful program to bring the travel trade deeper awareness and knowledge on all ‘One Happy Island’ has to offer. The new campaign will focus on educating the trade on Aruba’s new protocols and hygiene measures that have been put in place for the safety and wellbeing of visitors and locals, including the Aruba Health and Happiness Code. Travel partners will also be appraised of the latest airline’s schedules, so clients can journey to Aruba with ease and confidence. We look forward to welcoming visitors with sunshine, smiles and safety.”