Could your hotel participate in a destination promotion campaign?

At Hotelbeds we have recently worked with over 50 tourism boards to help boost arrivals by using our local contracting teams to speak with hoteliers and gain access to special promotional rates and exclusive deals.

And we are very pleased to confirm that we´ll be doing just that to support Geneva Tourism Board on recovery efforts through till the end of October!

Geneva will benefit from focused promotion to the over 60,000 B2B travel trade buyers – including retail travel agents, tour operators, airlines, and points redemption clients – that work with Hotelbeds in over 140 source markets globally.

Such B2B buyers typically offer more international arrivals that in turn deliver high-value customers who spend more in destination, stay longer, cancel less, return more often and book further out than typical direct to consumer customer profiles.

Speaking about the partnership, Jonathan Robin, Director Markets & Leisure - Geneva Tourism & Conventions Foundation said: “With the COVID-19 pandemic we immediately saw the need to adjust our marketing and sales strategy. That´s why we launched our Recovery campaign and we recognized that we needed a B2B partner like Hotelbeds to drive travel trade bookings to the destination once travel was permitted again. We are confident that Hotelbeds, being a key player in the market, can help our city of Geneva to reclaim some of the lost opportunities for the summer season by providing us with high-value guests with above average total spend.”

Meanwhile Gareth Matthews, Marketing and Communications Director at Hotelbeds added: “We are delighted to partner with Geneva Tourism Board. We have developed a comprehensive recovery campaign for Geneva Tourism Board focusing on the most relevant source markets in Europe for the upcoming months. We look forward to driving high-value, incremental bookings to the city that will boost not only room nights but revenue performance too.”

The result of our recent campaigns has been to increase room nights in target destinations by up to 30%, whilst also improving revenue performance.

Contact your Hotelbeds Contracting Manager today to find out if we are working on similar partnerships in your destination right now!