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    Increase booking volume with B2B distribution

    Gain easy access to the highly fragmented B2B space, and give your hotel unrivalled exposure to the world’s travel trade.

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    Maximise your hotel distribution

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    Become a preferred choice for travel distributors, such as tour operators and travel agencies. Increase ADR with access to a global market of high-value customers who book earlier, stay longer, and cancel less.

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    In the dynamic hospitality industry, maintaining control over your distribution channels is pivotal. Safeguard your brand’s integrity and ensure that your pricing strategy is consistent across all channels.

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    Becoming a partner opens the door to 190 source markets, giving your property unparalleled global exposure in the fragmented B2B marketplace. This is your chance to showcase your offerings to hard-to-reach segments.

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    Harness the power of our industry-leading extranet to manage your content, inventory and pricing strategy. Take advantage of our global and local marketing campaigns to reach your objectives.

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    With constant investment in technology, processes and resources, we ensure price parity and distribution control. 

    Hotelbeds

    Constant investment in specialized technology to stay at the forefront of rate management and distribution.

    Hotelbeds

    Full-time specialists dedicated to ensuring rate integrity, providing continuous oversight and expert management.

    constant investment

    Advanced extranet access rules and monitoring, providing secure and controlled access to manage rates effectively.

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    Robust training programs for staff on rate management and distribution policies.

    policing capabilities

    Regularly updated compliance guidelines to adapt to dynamic market conditions and regulatory requirements.

    strike policy

    A strict ‘three-strike’ policy designed to prevent bad practices or rate leakage.

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    Advanced policing capabilities to proactively detect rate issues, ensuring rapid response and resolution.

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    Proactive rate monitoring through strategic partnerships, leveraging external expertise to enhance oversight.

    Hotelbeds extranet

    OPTIMISE YOUR INVENTORY WITH OUR HOTEL EXTRANET

    • Manage the distribution of your properties
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    • Detect opportunities with real-time insights visualisation
    • Measure your performance against your competitive set
    • Upload and update hotel content, including photos and room descriptions

    The best distribution partner for hoteliers. No friction, no stress.

    You can focus on important matters, like growing your bookings and boosting occupancy.

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    Tips for hoteliers

    March 2024

    Hotelier

    About Hotel The Designers Cheongnyangni   Conveniently located next to Cheongnyangni Station – a subway and KTX (South Korean High Speed Train) station in Seoul, South Korea – Hotel The Designers Cheongnyangni houses 80 stylish rooms and puts guests close to the main attractions of the Korean capital. This hotel used to be part of the Korean chain ‘The Designers’, which included 9 properties in total. However, this property is now individually owned and managed.    Presented below are some of the main challenges this hotel faced, and how Hotelbeds was key to its distribution strategy.      Scenario and challenges   As a result of its privileged location near the train station and the consequent high volume of transients, this hotel has been successful in attracting domestic travellers over the years.      However, as Mr. Pilho Kim, Senior Manager at Hotel The Designers Cheongnyangni, points out, the team realised the importance of expanding their reach overseas and increasing the number of long-haul travellers.  ‘Although we worked with four major global OTAs, our business was highly concentrated on domestic markets,' stated Mr. Kim.        Considering their desire to expand the business, Mr. Kim reached out to Hotelbeds to diversify sales and explore new revenue streams.       Choosing Hotelbeds to achieve their goals   Among the main reasons Mr. Kim and his team approached Hotelbeds was the chance to expand their market exposure, attracting tourists from a wide range of different countries, including long-haul travel.   Having credit card payment at checkout also made Hotelbeds an attractive partner for the hotel, since it prevents payment delays. With this payment method, the property can cash the money as soon as the client checks out. As a result, your cash flow forecast will be protected, and you will be able to close the month with all bookings collected.     The strategy   With the help of our experts at Hotelbeds, we were able to develop a bespoke strategy based on the hotel's needs and potential.      One part of the Hotel The Designers Cheongnyangni's strategy was to promote discounted long-stay products, which proved to be very successful.     Our team also provided valuable help with last-minute bookings, which helped greatly with occupancy levels. Hotelbeds suggested monitoring the hotel's last-minute production closely and adjust rates for last-minute days when the hotel needed to drive production.     Results   In just two months of our partnership with the property, some impressive results were achieved:     During this period, the hotel booked more than 150 room nights.       There was a 10-15% increase in sales every month for the Hotel The Designers Cheongnyangni.      Sales became very stable, as they enjoyed many consecutive night stays, and price yielding made it easier due to increased longer lead time bookings.      In addition, Mr. Kim reports a significant increase in the number of last-minute sales. 'Previously, we used local platforms such as Yanolja or Good Choice (Korean-centric OTAs) to target last-minute bookings. However, when we did last-minute promotions with Hotelbeds, we found that sales increased with local Koreans and foreigners residing in Korea, which we really appreciated.', Mr. Kim said.       As well as this, Hotel The Designers Cheongnyangni highlights working with Hotelbeds means they receive guests from all over the world.       With the exposure provided by Hotelbeds, their guests not only come from local and neighbouring countries, but also from long-haul markets, proving that Hotelbeds can expose the hotel to hard-to-reach markets.       According to Mr. Kim, ‘the diversification of our business partners contributes greatly to our sales improvement in securing quality customers.’   As for the future, Mr. Kim and his team express an interest in maintaining and possibly increasing their overseas business. Moreover, they are eager to strengthen their partnership and increase demand for offline travel agents and possibly small groups.       Why work with Hotelbeds?   If you are looking for similar results to Hotel The Designers Cheongnyangni and think our team at Hotelbeds can provide you with the help you need, it’s time to register your property and start your journey with us.       But what exactly can you expect? Here’s a glimpse of what you’ll get when partnering with us:      You'll have access to our portfolio of 71,000+ travel distributors. You’ll find over 64,000 travel agencies and 4,500 tour operators, plus 1,260 more partners, including airlines, affiliates, and other businesses.      You'll have global reach and be present in 190+ source markets. Whether you're interested in reaching long-haul travellers or a domestic audience, we assist you in gaining access to these markets.      We won't compete with your direct channel. Hotelbeds distribute directly to travel agencies and other wholesalers in the travel industry. We ensure that they get to know you and include you in their travel packages.      Don't worry about spending time and effort trying to gain visibility. We do it for you; simply tell us what markets you want to enter, and we'll connect you with agencies that operate in the market. Sounds interesting? Become our partner!
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    March 2024

    Hotelier

    The travel industry is one of the most competitive out there. Therefore, it can sometimes be challenging to know how to stand out from the competition, especially when it comes to marketing for hoteliers.   In response to the question ‘how do hotels promote themselves?’, hotel owners have many options for hotel marketing, each with its own advantages.    But focusing on the right approaches for your business not only saves time, but ensures you’re reaching the right audience at the right time. This is a critical factor in any marketing strategy, but especially in the fast-paced travel marketing industry.   In this article, we explore the best hotel marketing solutions available depending on your type of business that can make a big difference to your property. Take note of them as you read on!   Partner With a Global Distribution Company Working with a global distribution specialist is one of the most effective ways to enhance exposure to your end customers, increasing occupancy rates, and improving competitiveness.   At Hotelbeds, we specialise in facilitating connections, linking travel buyers and sellers in the marketplace. As a global distribution company, we empower businesses in an ever-changing industry to drive growth in a way that may not be possible for them to do on their own.    Partnering with a specialist in hotel distribution like Hotelbeds provides:   Access to 71,000+ travel distributors, including travel agencies, wholesalers, tour operators, airlines, affiliates, among other relevant partners to efficiently promote your hotel, or hotel chain.   Higher exposure in hard-to-reach, high-value, and in-market segments without competing with your direct or brand.com strategy. In fact, around 60% of bookings from our network at Hotelbeds are from non-domestic source markets, as a result of our ability to connect travel buyers and hoteliers on a global scale. Register your property today to connect with global travel buyers and boost occupancy rates. Log into the Hotel Extranet to make the most out of your partnership with us.    Among our hotelier offering, we have the following hotel marketing products aimed at increasing your visibility. Star Collection Programme Divided into 4 sponsorship levels, the Star Collection Programme provides individual hotels, regardless of their size, with access to different channels, materials and markets. This will give your property maximum exposure in the highly competitive B2B market.   Depending on your sponsorship level, these are some of the benefits you could expect:   Hotel visibility boost: you’ll be placed higher on the booking platform ranking (meaning our clients will find your property easier), and will also have the opportunity to feature in a dedicated hotel placement on Hotelbeds’ and Bedsonline’s login and home pages. There is also the opportunity to feature in banners across our booking engines, among other benefits.   Hotel exposure: you’ll be listed on the Star Collection Microsite, which is available in 7 local languages and in all 12 flagship markets. This website is seen by thousands of travel agents and travel bookers daily.   Training & Intelligence: you’ll have access to emerging markets training. You'll also receive HBX updates and the Star Collection Programme report each month.   Star Brochure Every year, there’s a new digital travel brochure available. This brochure showcases properties with dynamic content, allowing travel agents to create their own marketing materials based on the property portfolio. Additionally, it also offers a direct sales channel to our portfolio to seamlessly drive more bookings.    With the Star Brochure, you get:   More exposure: you'll provide your hotel's information to travel agents so they can create their own customised brochures including your property. These brochures will be shared with end customers.   Advertising spaces: Depending on your needs, circumstances and budget, a variety of available advertising spaces may be available. Select from dynamic, engaging content formats such as images, videos, articles or advertorials, to name a few examples.   Easy bookings: direct booking buttons are available, which streamline the booking process and significantly boost your ability to gain occupancy.    New Hotel Pack This is a digital marketing programme designed exclusively for hotels opening for the first time, re-opening after major refurbishment or new to the Hotelbeds portfolio, on a tight budget.   The ‘New Hotels’ section is promoted across all digital platforms: login banners, banners on the booking engine homepage, banners on the public website, social media posts, banners in our monthly client newsletters and direct emails to our sales community.   Besides, your property will be promoted in exclusive spaces for up to 3 months. A la Carte A la Carte is a hotel marketing product designed exclusively for hotel chains and clusters - with any type of budget.  It offers a pick & mix selection of the best marketing suite products. You’ll be able to create a personalised package of marketing products that best suits your needs.    With A la Carte, you can combine different marketing products including Star Brochure, Star Collection Programme, New Hotel Pack, Booster Packs (which are pre-made, ready-to-go packs with a selection of our best exposure spots) and other visibility add-ons.   Interested in learning more about each hotel marketing programme? Visit our Hotel Marketing Suite page for further information.    Search Engine Optimisation (SEO) Search Engine Optimisation is the specific process of optimising numerous user-experience and technical attributes of a hotel’s website to improve the position, or ranking, of the website on search engine results pages, like Google’s results page.    Hotel digital marketing solutions such as SEO are highly beneficial and one of the most crucial because not only do they drive organic traffic to your website, but they can also reduce customer acquisition costs.    Some of the main considerations to consider when undertaking search engine optimisation as part of your hotel marketing strategy are:   Build domain authority: this is a major ranking factor for search engines like Google. It's crucial to create valuable content that’s link-worthy, gain high-quality referring links from other websites, and perform regular technical audits.    Target long-tail keywords: if your hotel’s website has lower domain authority, let large-scale brands compete for those generic search terms, and target longer, more niche keywords that are easier to rank more highly for.   Create valuable content for your blog: one of the most important factors of SEO is content. Not only does having engaging, up-to-date content on your hotel’s website improve the chance of being discovered online, but it adds value for your customers and increases the likelihood of conversion. Email Marketing for Hotels  As one of the most direct and cost-effective methods of marketing your hotel, email marketing strategies can help you boost direct traffic and increase sales by reaching guests directly.   Email marketing is one of the best ways to market hotels and hotel chains because it has one of the highest returns on investment. Prior to implementing email marketing in your hotel marketing plan, you should:    Build your email database: gain quality potential leads by using sign-up forms on your website, providing gated content, requesting guests to opt-in to email marketing and getting sign-ups from social media campaigns.   Analyse current email performance: consider key metrics like open rates, click through rates and conversion and unsubscribe rates. This lets you see what kind of email communications are the most valuable and converting - and which aren’t.   Segment your email audiences: sending the right email at the right time, to the right audience, is essential.   Optimise your content: carrying out A/B tests helps you determine what content drives the most valuable reactions.   Create email flows to follow up: focusing on Customer Lifetime Value and retaining existing customers can significantly lower acquisition costs.   Keep tracking!  Luckily, our hotel marketing specialists at Hotelbeds are on hand to provide dedicated solutions. Through bespoke email campaigns, we showcase our partner hotels to thousands of key travel buyers in our network, significantly increasing their visibility on a scale that is otherwise expensive and hard to manage.   Having a travel partner, like us at Hotelbeds, who offers comprehensive channel management and a variety of hotel marketing strategies, can be of significant benefit to your business.  Register your property today to scale your reach!      Social Media Marketing for Hotels  Advertising and being active on social media is an excellent opportunity for hotels to grow as a brand, gain visibility and ultimately, reach potential guests.   In fact, Instagram has over 1 billion monthly active users, Facebook almost 3 billion, and WeChat (the China exclusive social media platform) has 1.2 billion!   ‘Influencing’ your ideal customers’ decisions on social media is the name of the game, especially when social media and online hotel marketing continue to have a significant impact on travel decision-making, from destination assessments, hotel-booking intent, to in-destination activities.   Here are some things to consider if you think you need to refresh your social media as part of your wider hotel digital marketing strategy:    What are your goals with your social media presence? Maybe you’re looking to enhance your visibility, create a community, establish authority and gain recognition within your sector… There are many different goals you can set for your social media presence, and it’s important to have them clear to implement one strategy or another.   Which social media platforms are most appropriate for your property? Depending on the target audience you have, you might be more interested in having a stronger presence on TikTok (for instance) than on Facebook.   Do you understand your target audience's needs and know your competitors? It’s crucial to be aware of how your social profiles are performing (in case you already have a track record), who your audience is, what similar properties are doing, what topics they commonly share, and which posts perform best for them.   Having an editorial calendar established is key to effective time management and planning. Have you already created one? Social media content is not only about beautiful pictures and memes. There are different types of content depending on your goals: educational content, engagement content, inspirational content, sales content... Got any ideas?   Finally, what about the various initiatives and growth tactics to amplify your visibility, apart from content creation?  These are the main aspects to consider when creating a strong social media strategy for hotels. Whether you are unfamiliar with some of the points mentioned above or would like to delve deeper into some of them, we have good news for you.   As part of our mission to help hotel owners increase occupancy rates, we have created a free, comprehensive guide to leveraging social media for hotels. In this guide, we’ve covered each of the points mentioned and provided useful tips so you can take action easily. Where can you find it? You can download your copy at the end of this article! Choosing the Right Hospitality Marketing Solutions There are many aspects to how to market a hotel. Each aspect provides differently weighted benefits for each hotel, depending on whether you’re a boutique hotel, or a large chain.    Besides the options mentioned above, consider implementing other equally successful hotel marketing strategies such as hotel reputation management, offer loyalty programmes, develop upselling techniques, among many other marketing strategies.   These initiatives, combined with your in-house hotel marketing, will significantly improve your hotel's exposure to travel buyers and their end customers - which means higher occupancy rates for you!  Register your property today to access our portfolio of over 71,000 travel distributors.   Log into the Hotel Extranet to manage your rooms, add appealing content and benefit from our promotions!
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    February 2024

    Hotelier

    Classic city sightseeing tours might be excellent ways to orient visitors to your city during a routine flop and drop getaway, but an increasing number of travellers are seeking more during their stays. Travellers crave connection and understanding, which is fuelling the fast-growing experiential tourism sector.   And what's experiential travel? This is an increasingly popular way of travelling in which travellers desire a bespoke, customisable, and personalised trip. The goal is to create a deeper connection between travellers and locals and greater understanding of the local culture.   From adventurous activities to cooking classes to attending local events, here are seven simple and inexpensive ways hoteliers can adapt their offerings to capitalise on the experiential travel trend.     Good Examples of Experiential Tourism Gap year and college students have long been engaged in experiential travel through study abroad programmes, cultural exchanges and homestays, and language immersion programmes. However, families, middle-age travellers, and retirees are increasingly demanding experiential travel that promotes learning and self-discovery.    Leverage your location, property, and resources to efficiently and effectively deliver experiential trips of a lifetime. It's important that these initiatives are genuine, creative, sustainable, and supportive to your community. Get inspired by these seven examples of experience tourism sure to impress even the most seasoned travellers.   Luxury experience travel The key to creating captivating experiential travel experiences is authenticity. Luxury is not just about price point; it's a mindset. Offering exclusive, limited, one-of-a-kind experiences is the key to attracting the attention of luxury travellers.    Many luxury travellers like to revisit their favourite cities and surrounding areas to indulge in more cultural experiences. Whether it's guests' first or fifth trip to your city, here's how you can cater to the luxury experience travel trend:   Arrange private dining experiences with local chefs on-site.   Arrange private spirits and wine tasting experiences with local mixologists and sommeliers.   Create bespoke daily itineraries catered to guests' preferences, including dining, entertainment, shopping, sightseeing, and spa.   Host one-on-one or small group cultural classes with local artisans on-site.   Offer private tours with local experts, instructors, and university professors to points of interest.   Work with local businesses, museums, and others to create one-of-a-kind opportunities for guests to explore these places just like a local, museum curator, or expert.   Interested in more ideas to cater to luxury travellers? Get some inspiration in our article on best hotel amenities.     With Hotelbeds, you get the chance to access hard-to-reach and valuable segments like luxury travellers easily. Register your property here and start your journey with us!   Already joined Hotelbeds? Then log in to our Partner Extranet instead.   Culinary experience travel Sure, visitors can check off Michelin-starred restaurants and try snacks from famous street vendors, but culinary experiential travel is all about learning, seeing, and doing. Instead of just eating a menu of local signature dishes, travellers also want to hear about the origins and significance of these foods, learn how to make them, interact with the purveyors, and sample these local delicacies.   Culinary experiences you can incorporate at your property include:   Arrange guided visits to local markets.   Arrange visits to local farms, distilleries, and vineyards.   Host cooking classes with local chefs on-site.   Host mixology classes with local bartenders on-site.   Include local treats for welcome refreshments and nightly turndown service.   Lead foraging adventures on-site or off-site and produce picking at local farms.   Localise bar and restaurant menus.   Offer picnic baskets and snack boxes with local eats and treats.   Cultural experience travel Nobody knows a location better than the locals, and, for many travellers, it's simple to identify the places of significance by consulting a guidebook or having a chat with your concierge. Cultural experiential travel takes cultural experience travel further, informing beyond surface level and photo ops.    Collaborating beyond your property with destination management companies, experiential travel companies, local artisans, and organisations is essential for curating compelling cultural experience travel.    Examples of cultural experience travel include:   Arrange guided tours of artists' studios and villages and strolls through handicraft markets.   Arrange visits to indigenous communities.   Host cultural classes (e.g. cooking, dance, language and customs, martial arts, and music) on-site or off-site.   Host hands-on art classes (e.g. glassblowing, painting, pottery) on-site or locally.   Host performances by local dancers, musicians, and singers on-site.   Organise tours led by local experts to off-the-beaten path points of interest, restaurants, and shops.   Organise 'behind the scenes' and after-hour private tours of top sightseeing destinations. Music tourism travel Sometimes, it's the event and not the destination that motivates travel. Music lovers willing to travel far and wide to see their favourite bands and musicians can be music to your ears and bottom line. Check to see which music festivals, concerts, and performances are happening this year and plan promotions that target fans.   Maximise music travel:   Create music-related packages, including bundling brunch or dinner, post-concert midnight snacks, and/or room decor with the room rate.   Host music classes, jam sessions, and dance parties on-site.   Offer special/lower rates on the very best rooms around the time of a concert to encourage upselling.   Offer incentives and promotions for multi-day stays. Rather than offering a one-night deal on the day of the performance, consider offering two-, three-, or four-night deals that allow ticket holders to arrive the day before the concert and take an extra day to explore your city.   Offer staycation packages for local ticket holders that include transportation to and from the performance venue.   Partner with performance producers to create one-of-a-kind experiences available to hotel guests only. These fan-favourite experiences could include performer meet-and-greets, VIP lounges, and souvenir bags with exclusive merchandise.   Partner with tourism groups to arrange tours of local musical locations of significance like museums, performance halls, and famous musical venues.   Adventure experience travel Many travellers now want to take the road less travelled, fuelling adventure experiential travel. Indulge their desires:   Create personalised itineraries that incorporate physical activities like cycling, safaris, hiking, photography, and wellness-focused activities.   Incorporate local cuisines and beverages on menus.   Host classes and lectures on local customs and traditions.   Host cultural exchanges and opportunities to explore the city with locals.   Offer excursions to lesser-known destinations. Volunteer experience travel Travelling can be life changing for travellers and impactful on the communities they visited. One of the most powerful ways to learn about a place is for visitors to share their time and talent with the local community.    Create connections between your guests and your community with volunteer opportunities that can last from a few hours to a day or more. From beach clean-ups to home building to tutoring, you can facilitate a positive impact one guest at a time.   Educational experience travel supports that belief that we’re all lifelong learners. Creating opportunities for your guests to partake in unique activities, learn new skills, or try new things helps them on their journey of self-discovery and exploration.    Finding ways to incorporate local arts and crafts, culinary, dance, fitness, language, and music classes on-site is an easy way to elevate each guest's stay, localise your offerings, and encourage return stays.    Another relevant travel experience that is becoming more popular is film tourism. Learn more about this travel trend and how to capitalise on screen tourism as a Destination Marketing tool.  Which of these experiential travel trends could you focus on? Start with micro goals to inspire your team to drive occupancy, upselling, and revenue. Pick one experiential travel trend and see it through from conception to execution this year.    Hotelbeds can help you gain exposure to travel distributors and attract high-value clients. Among many other benefits, you will:    Access to the travel ecosystem, putting your property in front of 71,000+ distributors, including travel agents, airlines, tour operators, and more.   Be included in relevant, timely campaigns throughout the year.   Access to the Partner Extranet to conveniently manage inventory, upload new photos, add or remove room types, adjust rates, and manage availability calendar.   You’re just a few clicks away to start benefiting from this wide range of advantages. Register your property here today!    Have you already joined Hotelbeds? In this case, log in to the Partner Extranet and ensure your property details and rates are up-to-date to welcome more travellers seeking new experiences.    Finally, don’t forget to download our free report on the major travel trends for 2024. Discover more about the trends that will shape our industry this year. Get it below.   
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    The perfect ally to your direct channel. Increase your hotel visibility and set yourself apart from competition.